Brand Optimization
Upwave’s Brand Optimization capability provides actionable insights to leverage throughout a campaign–increasing ROI.
Upwave’s Brand Optimization capability provides actionable insights to leverage throughout a campaign–increasing ROI.
When optimizing a campaign–reallocating budget or traffic between media tactics or creative tactics–it’s important to use the right metric. Enter: Upwave’s Brand Optimization.
Our optimization tools are purpose-built for brand, agency, and media partner decision makers to clearly understand overperforming–and underperforming–tactics, without a statistician on staff. Our data is digestible and easy-to-understand, helping you shift impressions to achieve better brand performance.
When optimizing a campaign–reallocating budget or traffic between media tactics or creative tactics–it’s important to use the right metric. Enter: Upwave’s Brand Optimization.
Our optimization tools are purpose-built for brand, agency, and media partner decision makers to clearly understand overperforming–and underperforming–tactics, without a statistician on staff. Our data is digestible and easy-to-understand, helping you shift impressions to achieve better brand performance.
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Empowers Brand Optimization Throughout Campaigns
Traditional Brand Lift companies use statistical significance to demonstrate when a tactic is working or not – but statistical significance isn’t intended to be evaluated until a campaign is over. This is too late for marketers to make impactful optimization decisions for their campaigns to improve ROI and efficacy of their brand campaigns. Upwave’s Brand Optimization saves you from the waiting game.
Industry-First Outperformance Indicators
Upwave created Outperformance Indicators, which combine the information from multiple metrics to create one metric that directly answers the optimization question: How likely is it that this tactic is helping the campaign?
The Outperformance Indicators offer the clarity and stability required to quickly determine if a tactic is helping now, so that marketers can make critical Brand Optimization changes while they can still make a difference.
The Outperformance Indicators offer the clarity and stability required to quickly determine if a tactic is helping now, so that marketers can make critical Brand Optimization changes while they can still make a difference.
Actionable Insights, On-Demand
Upwave makes taking action, and reporting on insights, easy throughout a campaign. Upwave uses AI to turn data into digestible, on-demand insights both in-platform and available to download–at the click of a button. Find these insights at the cut-level via On-Demand Takeaways, or for a full campaign with Upwave’s AI Campaign Insights Reports–including optimization recommendations.
The Brand Outcomes Measurement Platform
See how you can bring science to top-of-funnel