Why Upwave for Agencies?
Make your client's brand investment count
Upwave is the Analytics Platform for Brand Advertising, giving brands a unified, cross-media platform to measure top-of-funnel, long-term brand advertising – today.
Our granular, real-time dashboards with Brand Optimization, Brand Reach and Brand Outcomes metrics – give you the tools necessary to make sure your client’s brand advertising is reaching, and impacting, their brand-specific target audience.
Traditional brand measurement companies make you wait until post-campaign to evaluate whether your advertising is resonating. Upwave’s automated platform uses machine learning and AI to identify actionable insights mid-flight, allowing you to make strategic decisions that make your client’s brand dollars more impactful.
The Upwave Difference | For Agencies
Agencies face difficult conversations with clients when brand campaigns fall flat. Take control your client’s top-of-funnel investment by improving brand KPIs and reducing media waste. Upwave’s Analytics Platform highlights brand resonance opportunities, and is a truly cross-media and fully automated platform.
Smarter Decisions - Sooner
75% of campaigns start seeing results within 7 days, so you can start making impactful decisions to better the outcomes of your client’s brand spend. Check campaign performance against baselines, tactics, cuts, and norms.
Automated Cross-Media Insights
Automated opportunity notifications sent directly to your inbox to make optimizations, easy. View all client’s campaigns across digital, linear, addressable, CTV + more at a brand and portfolio level view.
Reach Your Niche Target Audience
Upwave’s Brand Reach Capability helps you reduce media waste, and more importantly — your client’s brand spend. Evaluate if your campaign is reaching, and penetrating, the target audience — because Brand Outcomes don’t matter if they aren’t among your client’s intended audience.
Make Sure You're Proving, and Improving, the Value of Your Brand Advertising
- How accurate is the methodology of your current measurement provider?
- Do they provide metrics that support optimization decisions?
- How are they dealing with the loss of industry identifiers?
- Do they provide audience verification with reach, penetration and frequency metrics?
- Can they prove the ROI of your clients' brand advertising?
