As usual, we’ve been hard at work here at Upwave this month: we rolled out an exciting rebrand (read more on that here) and recently released on-demand, self-serve tagging to make campaign measurement even easier and faster for our clients.

On-Demand, Automated Tagging Now Available

Good-bye middle man! Our easy-to-use, Tag Management dashboard now enables you to generate and download tags on-demand for your entire campaign or for individual media partners. No request for access or coordination with Upwave required.
This new feature gives you more control in the midst of tight campaign timelines, making it easier for you to traffic launches and stay on top of staggered start dates.

For placements added mid-campaign, automated nightly synchronization with your Google Campaign Manager (GCM) account ensures campaign placement information is up-to-date in the Tag Management dashboard to issue mid-campaign tags.
Once you enter one or more DCM Campaign IDs associated with your brand campaign, simply identify the tag location for each site or placement, and select “Download Selected Tags.”
The tag sheet includes DCM event tags, as well as tags for site-serve media partners.

In the coming weeks, we’re adding more features to our GCM integration, so stay tuned for that. Until then, be sure to request a demo to see the new self-serve tag management feature in-action.