Upwave is the only company entirely focused on measuring and optimizing the Brand Outcomes driven by advertising. Brand campaign measurement is our only line of business (not a side hustle), and we have measured over one trillion ad impressions for 1,000+ advertisers.

With Upwave, advertisers can bring science to top-of-funnel. Measure Brand Lift, validate Brand Reach, and surface Brand Optimization opportunities in one, dynamic platform–maximizing the effectiveness of brand spend.