Upwave’s VP of Product, Ken Archer recently presented during the webinar, “Attribution and Measurement,” hosted by Prohaska Consulting. During his talk, Ken outlined Upwave’s framework of measurement types for media campaigns and dispelled some of the misconceptions surrounding measurement. A market map of measurement When it comes to helping clients understand measurement options for …
As the number of confirmed cases of COVID-19 continues to rise the world over, brands are compelled to adjust to the crisis rapidly. Consumers have turned on a dime and begun changing their habits drastically, forcing many brands to acknowledge and then react on the fly. The question that now arises is how to react …
4 Essential To-Do’s for Brands in the Midst of COVID-19 Read More »
There are measurement techniques that worked for offline advertising that fail when used to measure digital advertising – and yet, the industry continues to apply them. Outdated ad measurement techniques can result in misleading insights because they do not account for the flood of additional factors that accompany digital advertising. Given digital advertising is growing …
A Costly Ad Measurement Mistake and How to Avoid it Read More »
Upwave’s “Trends in Ad Measurement” event is becoming a hidden gem amongst NYC’s marketing professionals! On June 6th, our Trends’ attendees got to hear from industry leaders from AKQA, GroupM, and Hulu. Today’s industry hot topics had everyone chatting. To recap, below is a breakdown of the main themes discussed: Auto Optimization In Brand Measurement …
Upwave Teams with Oracle Data Cloud on Moat Analytics Integration Collaboration correlates viewability and brand-lift data so brands can optimize digital advertising SAN FRANCISCO — Upwave, a leading brand advertising measurement company, today announced a collaboration with Oracle Data Cloud to integrate attention data from its ad-viewability platform Moat Analytics with brand impact data from the Upwave Brand Measurement platform. …
A lot of excitement surrounded ANA’s inaugural In-House Agency Conference— so much so that the event sold out three months before the first speaker took the stage. I was excited to attend because Upwave works closely with both brands and their agencies to provide campaign measurement and optimization, and I had a lot of questions …
Learnings for External Agencies from ANA’s In-House Agency Conference Read More »
“The transition to in-house measurement is wrought with potential landmines.” This column was originally featured in Campaign Magazine. Brands bringing programmatic operations in-house has been all the rage the past few years, with some of the largest ad-spenders in the universe — Target, United Airlines, GlaxoSmithKline — building out their own programmatic teams. And part of that trend …
4 cautions for CMOs that want to in-house ad-campaign measurement Read More »
Marketers can now use Upwave to measure the brand impact of ads across all Hulu platforms
Upwave partnered with Alphonso TV to measure brand memorability and favorability through real-time surveys for this year’s Super Bowl. Respondents were asked to rate each metric on a score of one to five, after viewing the ad. [24 of the top brands were selected for the real-time surveys; six brands per quarter]. Many brands scored big …
