Ad Measurement

Upwave Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content

Ad Measurement, Market Research, Public Opinion, Thought Leadership / By

Read our exclusive release with Business Insider.  Upwave Study Uncovers Consumer Sentiment on Smart Speaker Sponsored Content Apple HomePod Owners are Most Interested in Sponsored Content In a study of 2,000 U.S. consumers, Market and Advertising Research and Measurement firm Upwave today released findings on consumers’ sentiment toward receiving sponsored content on smart speakers, a growing …

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Upwave at Cynopsis Measurement & Data-Boot Camp

Ad Measurement, Events / By

Upwave was invited to teach at the upcoming Cynopsis Measurement & Data-Boot Camp in New York on November 7th. Our VP of Measurement, Jon Stewart, will be conducting a workshop titled “Maximizing your Programmatic Buy”. Measurement leaders from WPP, Facebook, Viacom, and Publicis will participate in this day-long event to build the essential, muscular foundation …

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Upwave at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group)

Ad Measurement, Events, News / By

Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Upwave was invited to speak with our client, Branded Entertainment Group (BEN …

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Trends in Ad Measurement: Panel & Happy Hour – NYC 9/18/18

Ad Measurement, Events / By

Join the NYC ad measurement community for a discussion addressing the challenges and opportunities with the current state of the ad industry on Tuesday, September 18th. Don’t miss an evening of networking and a panel of experts sharing their insights complemented by food, drinks, and conversation. Come prepared to learn about and discuss industry hot …

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Webinar – Accuracy Case Study: Panels vs. SurveyWalls

Ad Measurement, Events, Market Research, News / By

Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data. Upwave will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers …

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