Ad Measurement Archives - Page 4 of 7

Upwave Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content

Ad Measurement, Market Research, Public Opinion, Thought Leadership / By Ally Buzzanga

Read our exclusive release with Business Insider. Upwave Study Uncovers Consumer Sentiment on Smart Speaker Sponsored Content Apple HomePod Owners are Most Interested in Sponsored Content In a study of 2,000 U.S. consumers, Market and Advertising Research and Measurement firm Upwave today released findings on consumers’ sentiment toward receiving sponsored content on smart speakers, a growing …

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Zappi and Upwave Launch Real-Time Brand-Impact Measurement Application

Ad Measurement, News, Product Update / By Ally Buzzanga

Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns

Upwave at Cynopsis Measurement & Data-Boot Camp

Ad Measurement, Events / By Ally Buzzanga

Upwave was invited to teach at the upcoming Cynopsis Measurement & Data-Boot Camp in New York on November 7th. Our VP of Measurement, Jon Stewart, will be conducting a workshop titled “Maximizing your Programmatic Buy”. Measurement leaders from WPP, Facebook, Viacom, and Publicis will participate in this day-long event to build the essential, muscular foundation …

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Upwave at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group)

Ad Measurement, Events, News / By Ally Buzzanga

Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Upwave was invited to speak with our client, Branded Entertainment Group (BEN …

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Upwave at Advertising Week NY 2018

Ad Measurement, Events, News / By Ally Buzzanga

After our appearance last year, Upwave returns to Adverting Week New York 2018. Our VP of Measurement, Jon Stewart, will be joining ARF’s Scott McDonald session on “Two Aspects of Data Integrity: Accuracy and Ethics”. The session will take place on Tuesday, October 2nd at 2:30 PM and will cover: -Results of proof-of-concept testing on …

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Trends in Ad Measurement: Panel & Happy Hour – NYC 9/18/18

Ad Measurement, Events / By Ally Buzzanga

Join the NYC ad measurement community for a discussion addressing the challenges and opportunities with the current state of the ad industry on Tuesday, September 18th. Don’t miss an evening of networking and a panel of experts sharing their insights complemented by food, drinks, and conversation. Come prepared to learn about and discuss industry hot …

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Webinar Recording – Accuracy Case Study: Panels vs. SurveyWalls

Ad Measurement, Market Research, Thought Leadership, Webinar / By Ally Buzzanga

Webinar – Accuracy Case Study: Panels vs. SurveyWalls

Ad Measurement, Events, Market Research, News / By Ally Buzzanga

Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data. Upwave will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers …

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Upwave At The 2018 ANA Digital & Social Media Conference

Ad Measurement, Events, News / By Ally Buzzanga

Join Upwave at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th – 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space. Upwave will be right in front …

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Upwave ‘Tech Trust Index’ Finds Tech Brands Consumers Trust Most with Their Data

Ad Measurement, Consumer Behavior, Market Research, News, Public Opinion / By Ally Buzzanga

Amazon takes top spot by wide margin, but technology least-trusted sector

Ad Measurement

Upwave Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content

Zappi and Upwave Launch Real-Time Brand-Impact Measurement Application

Upwave at Cynopsis Measurement & Data-Boot Camp

Upwave at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group)

Upwave at Advertising Week NY 2018

Trends in Ad Measurement: Panel & Happy Hour – NYC 9/18/18

Webinar Recording – Accuracy Case Study: Panels vs. SurveyWalls

Webinar – Accuracy Case Study: Panels vs. SurveyWalls

Upwave At The 2018 ANA Digital & Social Media Conference

Upwave ‘Tech Trust Index’ Finds Tech Brands Consumers Trust Most with Their Data

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