Upwave was invited to participate in the “Data Quality Revolution – The Impact of Accuracy on ROI” panel at Lotame Ignite North America 2018. Moderated by Ryan Rolf, VP of Data Solutions, Lotame, the panelists included: • Alex Andreyev, VP, Partner, Integrated Investment, Universal McCann Worldwide • Chris Kelly, Founder & CEO, Upwave • Joyce …
What are the opportunities with integrating Data Management Platforms (DMPs) with Brand Lift studies? We sit down with our VP of Measurement, Jon Stewart, as he shares how brands can leverage DMPs to get the most from their ad dollars. See the video below: To learn about Upwave’s Ad Measurement solutions, please contact us.
What will be the outlook for Ad Measurement for the rest of 2018? We sit down with our VP of Measurement, Jon Stewart, to discuss the industry trends that will shape the rest of the year. See the video below: To learn about Upwave’s Ad Measurement solutions, please contact us.
Upwave and Lotame have partnered to power best-in-class audience and measurement solutions for the world’s top advertisers, publishers, and agencies. Via a unique server to server integration, Upwave and Lotame can port data between their platforms to validate, augment and measure any audiences. With industry concerns over data quality at an all-time high, Lotame and …
Upwave at Lotame Ignite Americas – May 17th, 2018 NYC Read More »
As an Adobe Audience Manager partner, Upwave was invited to showcase at the Adobe Summit Conference in Las Vegas. With our integration with Adobe, we offer unprecedented Ad Measurement opportunities for marketers including Audience Validation and Brand Lift studies. Upwave will be right in front of the main Adobe Booth (Booth #957L). Join us as …
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We are happy to return as proud sponsors to The ARF ConsumerXScience conference in New York March 27-28, 2018. This is ARF’s flagship event that focuses on a deep understanding of consumer behavior and drivers of creative excellence. The conference draws leaders from brands, agencies, media, research companies and academia to steer the future of …
After our first successful panel in San Francisco, Upwave was happy to host “Trends in Ad Measurement” in New York. Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of brand leaders in Ad Research: –Alissa Tofias – Director of Digital Marketing at HBO –Jonny Silberman …
Trends in Ad Measurement” NYC moderated by Chris Kuist Read More »
Upwave presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the “Who” question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using …
Audience Validation: The Next Step In Programmatic Quality Read More »
After our successful event in San Francisco, Upwave is bringing “Trends in Ad Measurement” to NYC on Thursday, February 8th, 2018. Enjoy an evening of networking and expert insights complemented by food, drinks, and conversation. Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of industry …
Trends in Ad Measurement NYC – Panel & Happy Hour on 2/8/2018 Read More »