“The days of giving digital a pass are over. It’s time to grow up.” -Marc Pritchard, Chief Branding Officer, Procter & Gamble, January 2017 When the CBO of P&G tells us to grow up, we listen. And after speaking with clients at last month’s Media Insights Conference, it’s clear that there’s consensus: online advertising research …
Join Upwave at the Media Insights & Engagement Conference 2017 on January 31st for an exclusive presentation on The New Generation of Ad Effectiveness. The event will take place at 5:30 PM at The Ritz-Carlton in Fort Lauderdale, FL. Our CEO Chris Kelly, will explore new ways marketers can conduct ad effectiveness studies using a …
Upwave Presents The Next Generation of Ad Effectiveness Read More »
It has been an exciting few weeks for us at Upwave, featuring product launches and partnerships that are unlocking new ways for marketers to conduct research. While we have enjoyed the great reactions from across the ad industry, this is just the beginning of what is going to be quite a busy summer. Next up …
Come See Us on Stage at ARF’s Audience Measurement Conference Read More »