Measurement Landscape Sparks Chatter in the Industry, Leaders React to VAB/NBCUniversal Framework
For years, the measurement landscape has been known to be a jumbled, chaotic space, lacking a common understanding, language and framework. Special thanks and acknowledgement to the VAB’s Measurement Innovation Task Force, and Kelly Abcarian of NBCUniversal, for taking on the herculean task and creating this graphic for presentation at the most recent beet.tv Beet …