Upwave Director of Engineering George London is participating in important collaborations within the World Wide Web Consortium (W3C) Web Advertising Business Group with the aim of protecting consumer privacy in browser-based advertising. In addition to his technical insights, George contributed the following noteworthy section to a paper the group is drafting. The section is titled …
Marketers are under more pressure than ever to spend every single ad dollar wisely. The key to making informed, on-the-fly adjustments to media campaigns is daily access to properly weighted brand outcome data.
As the number of confirmed cases of COVID-19 continues to rise the world over, brands are compelled to adjust to the crisis rapidly. Consumers have turned on a dime and begun changing their habits drastically, forcing many brands to acknowledge and then react on the fly. The question that now arises is how to react …
4 Essential To-Do’s for Brands in the Midst of COVID-19 Read More »