Established brands often underestimate the need for brand marketing. It’s an understandable assumption — with high levels of brand awareness, why bother investing in brand campaigns? If enough people already know about your brand, won’t they continue to think highly of you – and buy your products – regardless of advertising? But even the most …
How to Prevent Brand Decay with Targeting Verification Read More »
Advertising can drive sales, persuade customers to try new products, and strengthen brand loyalty. But when we shift from consumer marketing to cause marketing, does that same impact carry over? We’ve all seen our fair share of PSAs (think: Smokey the Bear, “This Is Your Brain On Drugs”), but do those campaigns truly move the …
It has been another busy month for Upwave, adding new features at the request of our customers! You ask and we really do listen. You’ve now got access to self-serve tag management for tagging data whenever you need it; we’ve updated the Upwave dashboard, so you can export both Brand Lift and Targeting Verification tables …
Wondering if your campaign is performing well? Unclear how much brand awareness lift to expect from your campaigns? These are commonly asked questions Upwave has set out to answer in a series of studies across hundreds of brand campaigns. In this webinar, Upwave released the first study of a series exploring the effects of baseline …
Webinar: How Much Brand Awareness Lift Should I Be Expecting? Read More »
Upwave has been busy this month adding new features to the user dashboard, making it even easier to track and manage campaigns—features such as Brand Lift Chart export functionality, and collapsible, more conveniently placed sidebars. The biggest update; however, is the implementation of Targeting Verification, which will be rolled out to select users over the …
July 2020 Product Updates: Targeting Verification; Brand Lift Chart Export; and More Read More »
Thanks to continual updates and enhancements Upwave makes based on user feedback, analysts now have the ability to seamlessly download historical campaign results directly from the dashboard. With Upwave’s nightly data re-weighting, new advertising campaign results are generated every day. Users often want to use this daily data to track campaign performance over time, and …
June Product Update: Historical Campaign Results Now Available in Upwave Dashboard Read More »
Traditionally, there has been a tradeoff between having access to a daily-updated brand lift model, and having to wait until mid- or-post campaign to get a model update. The daily model jumps around so much, it’s not conducive to making informed decisions. On the other hand, having to wait weeks or even months for updated …
Daily Automated Reads Feature Empowers Advertisers With Daily Input Read More »