Consumer Behavior Archives - Page 2 of 3

Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound

Consumer Behavior, Market Research, News, Public Opinion / By Ally Buzzanga

As covered by Bloomberg, Upwave’s Amazon study data powers some of the most important stats in business and brand intel. Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound 2017 Upwave Study Finds 84 Percent in U.S. Expect to Buy Through Amazon This Holiday Season A new study of 2,000 U.S. …

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Upwave is Proud to Sponsor the Brand Knew Podcast

Consumer Behavior, News, Public Opinion / By Ally Buzzanga

Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the initial sponsor – check out their first episode below and be sure …

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Upwave Ad Study Shows Platform Weakness with Young Consumers

Ad Measurement, Consumer Behavior, Public Opinion / By Ally Buzzanga

As covered by MediaPost and Marketing Dive, Upwave recently released a study showing which ad platforms rank highly for trust, relevancy, buying, and discovery by consumers. Digital advertising is one of the hottest markets across any vertical in the world, and is one of – if not the – best ways that brands large and …

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How Upwave Clients are Shaping Markets

Consumer Behavior, Market Research, Public Opinion / By Ally Buzzanga

You read them in your daily life. You react to them to define your strategies. You use them to make your business case to customers in almost every marketing and sales effort. And, you may not even know that Upwave was powering them. Statistics powered by surveys are shaping and mapping business for every single …

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Are Snapchat and Instagram Regional Apps? Surprising Stats Reveal the App Each Coast Prefers

Consumer Behavior, Market Research, Public Opinion, Tech / By Ally Buzzanga

From goofy distortive filters to controlled amounts of time people can view photos, Snapchat offers users an outlet for quick and raw photo sharing. Instagram, on the other hand, focuses on perfected images, allowing users to set their desired saturation points, highlights, and sharpness. Additionally, Instagram’s shifted focus to ad-based material creates additional barriers compared …

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25 Million Verizon/AT&T Subscribers Up for Grabs in Next Six Months

Consumer Behavior, Market Research, Uncategorized / By Ally Buzzanga

Verizon and AT&T are the dominant US wireless carriers, with over 70% of subscribers between them. T-Mobile just announced a good quarter driven by new customers, mostly poached from AT&T. We wondered, how many people are going to abandon AT&T and Verizon this year? We asked AT&T and Verizon wireless customers – specifically those who …

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One Third of Midwestern Smokers Smoke at Least a Pack Per Day

Consumer Behavior, Market Research, Public Opinion / By Ally Buzzanga

According to the CDC, the percentage of American adults that smoke cigarettes is at its lowest point since they started tracking (currently about 17% of American adults smoke). That seems good. But we wanted to dive a little deeper. Are American smokers also smoking fewer cigarettes per day? It turns out, no. In November 2015 …

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Millennial Intent to Cut Cable Doubles

Consumer Behavior, Millennials, Tech / By Ally Buzzanga

The young continue to cut the cord on cable. By our measurements, 27% of Americans age 18 to 34 don’t pay for cable or satellite TV service, and another 8% intend to join them in the next six months. That’s an accelerating rate, as you can see in the chart below. Of those intending to …

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When Will Americans Give Up Car Ownership?

Consumer Behavior, Ridesharing, Self-driving cars, Tech, Trends / By Ally Buzzanga

Based on their most recent investment round, Uber is worth more than Ford. GM just invested $500 million in Lyft. Google’s self-driving car recently crashed into a bus, and in a few years there will be millions of self-driving cars crashing into buses globally. It got us thinking here at Upwave… does anyone even drive …

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Consumer Behavior