Did you remember your mask? Are you staying at least six feet away from the people around you? Did you really wash your hands for two rounds of “Happy Birthday”? With so many prevention measures to keep in mind throughout the COVID-19 pandemic, we wondered: would folks remember an ad campaign? Could advertising really make …
There is no doubt we have entered a period of major disruption. As COVID-19 continues to sweep the United States, with increased consumer anxiety and unemployment, and with consumers home-bound, it can feel impossible for brands to get an accurate measure of what the “new normal” looks like. This is especially true with TV advertising. …
Upwave Insights Report: How are consumers changing CPG buying behavior as a result of COVID-19? Unlike other periods of economic uncertainty, they’re turning to trusted brand names over store brands, despite tightening their budgets.
Upwave understands many of our customers and partners are undergoing economic stress due to Covid-19. We are striving to be as flexible as possible during these challenging times.
As the number of confirmed cases of COVID-19 continues to rise the world over, brands are compelled to adjust to the crisis rapidly. Consumers have turned on a dime and begun changing their habits drastically, forcing many brands to acknowledge and then react on the fly. The question that now arises is how to react …
4 Essential To-Do’s for Brands in the Midst of COVID-19 Read More »