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Daily Automated Reads Feature Empowers Advertisers With Daily Input

BrandLift, data-science, For Advertisers / By

Traditionally, there has been a tradeoff between having access to a daily-updated brand lift model, and having to wait until mid- or-post campaign to get a model update. The daily model jumps around so much, it’s not conducive to making informed decisions. On the other hand, having to wait weeks or even months for updated …

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A Costly Ad Measurement Mistake and How to Avoid it

ad effectiveness, Ad Measurement, data-science, Thought Leadership / By

There are measurement techniques that worked for offline advertising that fail when used to measure digital advertising – and yet, the industry continues to apply them. Outdated ad measurement techniques can result in misleading insights because they do not account for the flood of additional factors that accompany digital advertising. Given digital advertising is growing …

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