Upwave’s “Trends in Ad Measurement” event is becoming a hidden gem amongst NYC’s marketing professionals! On June 6th, our Trends’ attendees got to hear from industry leaders from AKQA, GroupM, and Hulu. Today’s industry hot topics had everyone chatting. To recap, below is a breakdown of the main themes discussed: Auto Optimization In Brand Measurement …
Upwave was invited to speak at SampleCon 2019 in Austin with our client Constellation Brands. Our session titled “Network Activation for Off-Premise Insights” will take place on Tuesday, February 12th at 11 AM. Session Description: Constellation Brands insights team is charged with understanding alcohol sales in restaurants (on-premise) and at home (off-premise). They partnered with …
Upwave at SampleCon 2019 with Constellation Brands Read More »
Upwave was invited to teach at the upcoming Cynopsis Measurement & Data-Boot Camp in New York on November 7th. Our VP of Measurement, Jon Stewart, will be conducting a workshop titled “Maximizing your Programmatic Buy”. Measurement leaders from WPP, Facebook, Viacom, and Publicis will participate in this day-long event to build the essential, muscular foundation …
Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Upwave was invited to speak with our client, Branded Entertainment Group (BEN …
Upwave at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group) Read More »
Upwave was invited by the Public Relations Society of America (PRSA) to speak with our client (Dynamic Signal) at their International Conference in Austin. The session “Viral PR: How Data Studies Inform News and Syndicate to Shape Industries” will take place on October 7th at 4:45 PM and cover how organizations can create, execute and …
After our appearance last year, Upwave returns to Adverting Week New York 2018. Our VP of Measurement, Jon Stewart, will be joining ARF’s Scott McDonald session on “Two Aspects of Data Integrity: Accuracy and Ethics”. The session will take place on Tuesday, October 2nd at 2:30 PM and will cover: -Results of proof-of-concept testing on …
Join the NYC ad measurement community for a discussion addressing the challenges and opportunities with the current state of the ad industry on Tuesday, September 18th. Don’t miss an evening of networking and a panel of experts sharing their insights complemented by food, drinks, and conversation. Come prepared to learn about and discuss industry hot …
Trends in Ad Measurement: Panel & Happy Hour – NYC 9/18/18 Read More »
Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data. Upwave will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers …
Webinar – Accuracy Case Study: Panels vs. SurveyWalls Read More »
Join Upwave at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th – 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space. Upwave will be right in front …
Upwave At The 2018 ANA Digital & Social Media Conference Read More »
Upwave was invited to participate in the “Data Quality Revolution – The Impact of Accuracy on ROI” panel at Lotame Ignite North America 2018. Moderated by Ryan Rolf, VP of Data Solutions, Lotame, the panelists included: • Alex Andreyev, VP, Partner, Integrated Investment, Universal McCann Worldwide • Chris Kelly, Founder & CEO, Upwave • Joyce …
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