Upwave was invited to speak at IIeX North America in Atlanta – one of the most innovative and disruptive Market Research Conferences. IIeX was designed to bring ideas that are changing the world of insights and connect researchers with the most future-focused MR pros from around the world. Our session “Accuracy Case Study: Panels vs. …
Upwave and Lotame have partnered to power best-in-class audience and measurement solutions for the world’s top advertisers, publishers, and agencies. Via a unique server to server integration, Upwave and Lotame can port data between their platforms to validate, augment and measure any audiences. With industry concerns over data quality at an all-time high, Lotame and …
Upwave at Lotame Ignite Americas – May 17th, 2018 NYC Read More »
As an Adobe Audience Manager partner, Upwave was invited to showcase at the Adobe Summit Conference in Las Vegas. With our integration with Adobe, we offer unprecedented Ad Measurement opportunities for marketers including Audience Validation and Brand Lift studies. Upwave will be right in front of the main Adobe Booth (Booth #957L). Join us as …
We are happy to return as proud sponsors to The ARF ConsumerXScience conference in New York March 27-28, 2018. This is ARF’s flagship event that focuses on a deep understanding of consumer behavior and drivers of creative excellence. The conference draws leaders from brands, agencies, media, research companies and academia to steer the future of …
After our first successful panel in San Francisco, Upwave was happy to host “Trends in Ad Measurement” in New York. Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of brand leaders in Ad Research: –Alissa Tofias – Director of Digital Marketing at HBO –Jonny Silberman …
Trends in Ad Measurement” NYC moderated by Chris Kuist Read More »
Upwave presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the “Who” question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using …
Audience Validation: The Next Step In Programmatic Quality Read More »
After our successful event in San Francisco, Upwave is bringing “Trends in Ad Measurement” to NYC on Thursday, February 8th, 2018. Enjoy an evening of networking and expert insights complemented by food, drinks, and conversation. Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of industry …
Trends in Ad Measurement NYC – Panel & Happy Hour on 2/8/2018 Read More »
On Thursday, November 2nd, 2017, Upwave sponsored “Trends in Ad Measurement”, a candid, information-packed panel discussion moderated by Paul Donato, Chief Research Officer at The Advertising Research Foundation (ARF) on the challenges and opportunities associated with the current state of Ad Measurement. Paul was joined by a panel of industry leaders in Ad Research: Dan …
Upwave’s “Trends in Ad Measurement” Panel, moderated by The ARF Read More »
How Microsoft Measures Brand Equity in Digital Age It’s not often that you hear the issue of brand equity discussed at an attribution conference, but in this age of digital advertising, many marketers and advertisers think there is a trade off between focusing on sales and conversion versus building brand equity. Microsoft’s Advertising Effectiveness Innovator …
Upwave at Attribution Accelerator with Microsoft Read More »
Last week was America’s big marketing and advertising conference, Advertising Week, and no doubt that a lot of the buzz centered on the continued Russian ad scandal and Google’s YouTube mea culpa. However, while those crises and respective responses are quite important to advertisers, it was the breakout panels where the significant issues that brands …
Advertising Week: Panel Highlights Ad Measurement in the Mobile Era Read More »