Measurement of advertising outcomes relies upon deterministic IDs. If we are unable to isolate a person that was exposed to an ad from a person that was not, it is impossible to know whether the ad had any impact. Unfortunately, while valuable as a basis for targeting, email falls short as a basis for measurement. …
The leading agencies of the future won’t be those with the biggest yachts at Cannes or the most floors in Midtown. They’ll be those who do more with less. Agencies today are faced with mounting pressure to streamline their ad operations, and for good reason. There are economic drivers: executing campaigns on tightened budgets; navigating …
Survival of the Leanest: How Future-Proof Agencies Leverage Automated Ad Ops Read More »
Nearly all media executives have been there. The company’s most strategic and expensive multi-channel ad buy of the year has been running for a month. You’re sitting in the conference room (virtually these days) reporting interim results to your colleagues when the reality sets in: the campaign is not performing as hoped and you aren’t …
Trust but Verify: Multichannel Targeting Verification at Scale Read More »
It has been another busy month for Upwave, adding new features at the request of our customers! You ask and we really do listen. You’ve now got access to self-serve tag management for tagging data whenever you need it; we’ve updated the Upwave dashboard, so you can export both Brand Lift and Targeting Verification tables …
Upwave has been busy this month adding new features to the user dashboard, making it even easier to track and manage campaigns—features such as Brand Lift Chart export functionality, and collapsible, more conveniently placed sidebars. The biggest update; however, is the implementation of Targeting Verification, which will be rolled out to select users over the …
July 2020 Product Updates: Targeting Verification; Brand Lift Chart Export; and More Read More »
Thanks to continual updates and enhancements Upwave makes based on user feedback, analysts now have the ability to seamlessly download historical campaign results directly from the dashboard. With Upwave’s nightly data re-weighting, new advertising campaign results are generated every day. Users often want to use this daily data to track campaign performance over time, and …
June Product Update: Historical Campaign Results Now Available in Upwave Dashboard Read More »
Traditionally, there has been a tradeoff between having access to a daily-updated brand lift model, and having to wait until mid- or-post campaign to get a model update. The daily model jumps around so much, it’s not conducive to making informed decisions. On the other hand, having to wait weeks or even months for updated …
Daily Automated Reads Feature Empowers Advertisers With Daily Input Read More »
Thanks to another update to Upwave’s platform, users now have the ability to visualize brand lift data in a tabular format using the new Table Builder tool. After logging into Upwave’s dashboard, users will see the option to visualize brand lift data in either a chart or a table format.