Survey research relies on the U.S. Census Bureau for sample weighting. Currently, the U.S. Census Bureau only uses binary male and female gender options. To combat this, Upwave and its customers have partnered with Queer the Census to advocate for an inclusive gender identity question in the Census to better-reflect the needs of trans and …
There is no doubt we have entered a period of major disruption. As COVID-19 continues to sweep the United States, with increased consumer anxiety and unemployment, and with consumers home-bound, it can feel impossible for brands to get an accurate measure of what the “new normal” looks like. This is especially true with TV advertising. …
Upwave was invited to speak at SampleCon 2019 in Austin with our client Constellation Brands. Our session titled “Network Activation for Off-Premise Insights” will take place on Tuesday, February 12th at 11 AM. Session Description: Constellation Brands insights team is charged with understanding alcohol sales in restaurants (on-premise) and at home (off-premise). They partnered with …
Upwave at SampleCon 2019 with Constellation Brands Read More »
Upwave conducted a study among consumers 18+ to understand which jeans brands they considered to be premium and to identify consumers’ “go-to” retailer for premium jeans and the typical payment method used for purchasing. We captured brand awareness, purchasing and preferences in the premium jeans category. Key Takeways: In general, premium jeans imply a higher …
Read our exclusive release with Business Insider. Upwave Study Uncovers Consumer Sentiment on Smart Speaker Sponsored Content Apple HomePod Owners are Most Interested in Sponsored Content In a study of 2,000 U.S. consumers, Market and Advertising Research and Measurement firm Upwave today released findings on consumers’ sentiment toward receiving sponsored content on smart speakers, a growing …
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This is Part 1 out of 3 written by our Market Research Ops Analyst, Jason Lee, on how Researchers can ensure they are writing their studies in the best way to get better data. Nudge Theory in Research By Jason Lee Surveys… we’ve all taken them a hundred and one times for a million different …
Upwave was invited by the Public Relations Society of America (PRSA) to speak with our client (Dynamic Signal) at their International Conference in Austin. The session “Viral PR: How Data Studies Inform News and Syndicate to Shape Industries” will take place on October 7th at 4:45 PM and cover how organizations can create, execute and …
Upwave conducted a study to determine consumer sentiment towards the Nike ad featuring Colin Kaepernick the week it aired. Metrics such as brand favorability, and purchase/viewing intent were included for both Nike and the NFL. Summary The sample was nationally representative of the US population on age and gender. Over one-third of respondents (35%) chose …
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