Brand marketers increasingly need comprehensive analytics to measure both the health of their brand and the impact of their campaign investments. To meet this demand, and extend our brand analytics platform beyond campaign-specific measurement, Upwave is thrilled to announce our acquisition of search analytics technology from Croft Analytics. In addition to our leading cross-channel brand …
For the last few years, Upwave has been proud to offer two products in market – Brand Campaign Measurement and Instant Insights. These products had different customers, different capabilities, different pricing, different partnerships, and more – but were always operated under the Upwave brand. Today, we’re excited to announce news about one of those product …
The end of the year often means offices filled with gift baskets and promotional holiday goodies from sales teams and business partners. While client gifting Guns Bet Ceske Casino Czech Republic is undoubtedly a fun way to spread cheer and show appreciation, the team at Upwave decided to rethink our approach to giving this year. …
Season Without Swag: Upwave & Givsly Give Back This Holiday Season Read More »
Upwave understands many of our customers and partners are undergoing economic stress due to Covid-19. We are striving to be as flexible as possible during these challenging times.
Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns
Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Upwave was invited to speak with our client, Branded Entertainment Group (BEN …
Upwave at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group) Read More »
Upwave was invited by the Public Relations Society of America (PRSA) to speak with our client (Dynamic Signal) at their International Conference in Austin. The session “Viral PR: How Data Studies Inform News and Syndicate to Shape Industries” will take place on October 7th at 4:45 PM and cover how organizations can create, execute and …
After our appearance last year, Upwave returns to Adverting Week New York 2018. Our VP of Measurement, Jon Stewart, will be joining ARF’s Scott McDonald session on “Two Aspects of Data Integrity: Accuracy and Ethics”. The session will take place on Tuesday, October 2nd at 2:30 PM and will cover: -Results of proof-of-concept testing on …
Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data. Upwave will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers …
Webinar – Accuracy Case Study: Panels vs. SurveyWalls Read More »
After Upwave’s rapid growth in market research, leading investors and technology visionaries seize the opportunity to fuel Upwave’s exploding ad measurement business See our announcement in The Wall Street Journal (PDF Link). SAN FRANCISCO — Upwave, the top technology-powered advertising measurement and market research company, today announced it has secured $14 million in Series B …