Join Upwave at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th – 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space. Upwave will be right in front …
Upwave At The 2018 ANA Digital & Social Media Conference Read More »
Amazon takes top spot by wide margin, but technology least-trusted sector
The past year at Upwave we have been working hard to make your data do more for you. We are proud to announce our newest feature that supports this mission– Reports. Reports allow you to create a personalized view of the most relevant and interesting information from your study to allow you to more easily …
Get More Out of Your Upwave Data by Utilizing our Newest Feature Read More »
Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their third episode below with Southwest CMO, Ryan Green, …
As an Adobe Audience Manager partner, Upwave was invited to showcase at the Adobe Summit Conference in Las Vegas. With our integration with Adobe, we offer unprecedented Ad Measurement opportunities for marketers including Audience Validation and Brand Lift studies. Upwave will be right in front of the main Adobe Booth (Booth #957L). Join us as …
KFC “Finger-lickin’ good” edges Kay Jewelers “Every kiss begins with Kay” for top spot
Over the past few months here at Upwave we have been releasing new features to better support our clients to make the most out of every study ran and gain true insights. We are excited about a number of the features you will start to see in the coming months including advanced variables, and custom …
New Dashboard Features: Demographic Data Breakdown, Error Bars & more Read More »
Upwave presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the “Who” question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using …
Audience Validation: The Next Step In Programmatic Quality Read More »
