News

Inaccurate Segments May Be Costing Advertisers Billions

Ad Measurement, News, Tech / By

Our CEO Chris Kelly was featured as a guest writer on AdExchanger’s “Data-Driven Thinking” column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below: Inaccurate Segments May Be Costing Advertisers Billions We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending …

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Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound

Consumer Behavior, Market Research, News, Public Opinion / By

As covered by Bloomberg, Upwave’s Amazon study data powers some of the most important stats in business and brand intel. Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound 2017 Upwave Study Finds 84 Percent in U.S. Expect to Buy Through Amazon This Holiday Season A new study of 2,000 U.S. …

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Upwave is Proud to Sponsor the Brand Knew Podcast

Consumer Behavior, News, Public Opinion / By

Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the initial sponsor – check out their first episode below and be sure …

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Upwave’s “Trends in Ad Measurement” Panel, moderated by The ARF

Ad Measurement, Events, News / By

On Thursday, November 2nd, 2017, Upwave sponsored “Trends in Ad Measurement”, a candid, information-packed panel discussion moderated by Paul Donato, Chief Research Officer at The Advertising Research Foundation (ARF) on the challenges and opportunities associated with the current state of Ad Measurement. Paul was joined by a panel of industry leaders in Ad Research: Dan …

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Upwave at Attribution Accelerator with Microsoft

Ad Measurement, Events, News / By

How Microsoft Measures Brand Equity in Digital Age It’s not often that you hear the issue of brand equity discussed at an attribution conference, but in this age of digital advertising, many marketers and advertisers think there is a trade off between focusing on sales and conversion versus building brand equity. Microsoft’s Advertising Effectiveness Innovator …

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Advertising Week: Panel Highlights Ad Measurement in the Mobile Era

Ad Measurement, Events, News / By

Last week was America’s big marketing and advertising conference, Advertising Week, and no doubt that a lot of the buzz centered on the continued Russian ad scandal and Google’s YouTube mea culpa. However, while those crises and respective responses are quite important to advertisers, it was the breakout panels where the significant issues that brands …

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Upwave Launches Customer Research Technology For Surveying Online and Offline Customers

Ad Measurement, News, Product Update / By

As covered by leading media outlets like Venture Beat, Upwave has released a new solution to study offline and online customers. For additional insights, we have also partnered with Safegraph, a location data analytics platform to track in-store visits. Upwave’s clients in eCommerce and with brick and mortar locations will be able to benefit from …

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Upwave Presents at ARF Audience Measurement 2017

Ad Measurement, Events, News / By

After being selected as a Winning Paper by the Advertising Research Foundation, we were invited to speak at their Audience Measurement conference last week in New York. We shared a new technology to improve online advertising research: Segment Validation. We believe that advertisers should validate the advertising audience segments used in programmatic ad buys. Otherwise, …

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MediaPost, MarTech Advisor Highlight Upwave DMP Partnerships as Key to Programmatic

Ad Measurement, News / By

Media reports over the last year have underscored why it’s still the “Wild West” in programmatic, but Upwave continues to pioneer new ways to bring clarity to programmatic ad effectiveness, segment validation, segment creation and audience profiling. And, now the media has taken notice. On Friday, both MediaPost and MarTech Advisor spotlighted Upwave’s partnerships with …

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