Upwave is proud to announce our newest partnership with the leading independent data management platform (DMP), Lotame. This offers clients a seamless way to conduct custom research and activate against exact audiences. “Appending behavioral and attitudinal data, in real-time, to self-reported data for instant insights into consumers’ engagements with a brand is the future of …
Upwave is committed to protecting the privacy and security of our respondent data, which is why we welcomed the adoption of the new EU-U.S. Privacy Shield framework providing another mechanism for the transfer of personal data from the European Economic Area (EEA) to the US. We applied to be certified under Privacy Shield and are …
It’s not uncommon for our clients to be interested in sharing the fascinating insights they’ve received from their Upwave projects with their customers and clients. Many of the results we provide are used to create marketing and PR material. Recently, our partner Bloomreach used Upwave data to power, as PR Director Sam Moore said, “The …
We recently shared a new functionality of Upwave with subscibers to our newsletter: trackers. We’ve seen a great response from our clients, who have used them to track brand satisfaction, measure changes in consumer preferences, and even create consumer confidence indexes. If your work is affected by broad, macro trends, keeping an eye on consumer …
Upwave is excited to announce that we’ve raised $6 million in Series A financing. The round was led by IDG Ventures with participation from Bloomberg Beta, Alexis Ohanian & Garry Tan, and strategic angels like Tom Patterson, a former SVP at MarketTools. Our existing investors (SoftTech and PivotNorth) also returned for this round. We’re extremely …
Airbnb recently launched a massive site redesign, complete with a brand new listings page and company logo. The new logo immediately caused media uproar, as many thought the Bélo depicts something more scandalous than a “symbol of belonging” as explained by Airbnb. Online discussion was less about whether the logo has human anatomical associations and …
Airbnb logo redesign: More people see hearts than naughty parts Read More »
The Washington Redskins have recently garnered criticism, most notably by sportscaster Bob Costas and President Obama, for a team name many consider to be racially offensive towards Native Americans. But a name change is certainly not on the horizon for the storied NFL program, according to the team’s owner Daniel Snyder. Given the high-profile debate, we at Upwave were curious …
Largest existing survey shows 19% support a name change for the Washington Redskins Read More »
Heavily opinionated content, a not-so-subtle political bent, and occasional yelling are common on American news programs. The latest news service to launch, Al Jazeera America, promises not to follow suit. Its acting CEO told The New York Times that “viewers will see a news channel unlike the others, as our programming proves Al Jazeera America will air …