What’s New – Reach: Ensure your campaigns penetrate your target audience with the new Reach Tab (formerly the Targeting tab). For any demographic or behavioral target audience, monitor: Uniques: The number of unique persons reached by the campaign or specific campaign media tactic Penetration: The percentage of your target audience that you penetrated with a …
What’s New: Portfolio Analytics with Media Strategies: How are media strategies performing across all of your campaigns? Leverage all the data stored within Upwave to surface lift by media strategy – by partner, by format, by data strategy, etc – that is more precise and reliable for planning purposes than campaign-specific outcomes. See Questions on …
What’s New: Campaign Uniques for Person-Level Reach Campaign Uniques are unique individuals reached via Digital, CTV or Addressable TV campaigns. (Linear TV is not yet included in this figure and will be added in the near future.) Upwave users can now see Campaign Uniques for their campaigns at-a-glance in Campaigns Cards and in the Campaign …
What’s New: Single Sign-On Upwave users are bypassing the login page! Upwave now integrates with all SSO systems, including the SSO system your company uses. To integrate Upwave with SSO, contact your CSM with the Identity Provider used within your company. Apple Azure AD Facebook Google LinkedIn Microsoft Okta-to-Okta OpenID Connect SAML 2.0 Optimization-Driven NavigationLift …
What’s New: Lift Opportunity Notifications Sifting through all the granular cuts of data for your campaign to find potential optimizations can be time-consuming. Opportunity notifications reduce what would otherwise be a whole lot of data exploration to just a few clicks. Upwave uses custom algorithms to detect signals of over- and under-performance between tactics based …
August 2021 Product Update: Lift Opportunity Notifications Read More »
What’s New: Portfolio Analytics Comparing and aggregating performance across campaigns just got easier. Upwave’s new Portfolio Analytics feature allows you to compare results across your full portfolio of brand campaigns at-a-glance. What’s more, you can create custom KPI lift benchmarks based on any grouping of campaigns – for brands, sub-brands, product categories, or verticals. To …
July 2021 Product Update: Portfolio Analytics and Single Sign On Read More »
What’s New: In-Dashboard Support Have a question you’d like to ask before you forget it? Need help with something but don’t want to fire off another email? You can now get support from Upwave directly in your dashboard! Click any Expert Tips button in your dashboard, switch from ‘Answers’ to ‘Ask’ at the top of …
June 2021 Product Update: In-Dashboard Support, Campaign Objectives & Targets Read More »
What’s New: Customer Lift Customer lift is an innovative new metric developed by Upwave to help brand marketers quantify how a campaign drove new customers or retained existing customers. It measures the impact of brand campaigns on the probability of a consumer being a customer of the brand. In contrast to the short-term windows of …
What’s New: Expert Tips Our new Expert Tips button embeds Upwave’s knowledge base directly in our platform, to put information at your fingertips whenever you need it. Click on the Expert Tips button to view articles related to the page you’re on, or use keywords to search the knowledge base directly. Primary KPI Chart Defaults …
What’s New: Lift Trends Many customers have shared with us how much they’d like to be able to show the impact of optimizations on a KPI over the life of a campaign. Upwave’s new Trend visualization does just that, displaying daily lift performance over time that surfaces both (a) increased accuracy as data is collected …