What’s New: Optimization Tab Traditional brand lift reporting displays multiple metrics – observed lift, statistical significance – that can each tell a different story, making it hard to know how to interpret and act on insights mid-campaign. The response from research statisticians is generally to wait until determinations of statistical significance can be made with …
What’s New: Saving Brand Lift and Targeting Verification Tables Upwave customers like having the option of visualizing results in tables as well as in charts. Now, in addition to exporting Brand Lift and Targeting Verification tables as PNG and XLSX files, you can save them to your Upwave dashboard just like charts. Once you’ve created …
January 2021 Product Update: Saving Brand Lift and Targeting Verification Tables Read More »
What’s New: Searching and filtering placements for tagging Upwave’s self-serve tagging makes setting up campaign measurement a cinch. Integrate your Upwave dashboard with you DCM account API and automatically retrieve placements, choose DCM or site-served for each placement, and download your tags. But working placement by placement can be tedious…so we’ve made it easier! Introducing …
December 2020 Product Update: Searching and filtering placements for tagging! Read More »
Self – Serve Campaign Creation Is Here! All advertisers are having to do more with less. Streamlining and simplifying the setup of campaign measurement is emerging as a top priority for advertisers and agencies. Think of how quick and easy it is to set up brand measurement on YouTube or Facebook. Upwave is making it …
November 2020 Product Update: Self – Serve Campaign Creation is Here! Read More »
As usual, we’ve been hard at work here at Upwave this month: we rolled out an exciting rebrand (read more on that here) and recently released on-demand, self-serve tagging to make campaign measurement even easier and faster for our clients. On-Demand, Automated Tagging Now Available Good-bye middle man! Our easy-to-use, Tag Management dashboard now enables …
September 2020 Product Update: On-Demand, Automated Tagging Is Here! Read More »
It has been another busy month for Upwave, adding new features at the request of our customers! You ask and we really do listen. You’ve now got access to self-serve tag management for tagging data whenever you need it; we’ve updated the Upwave dashboard, so you can export both Brand Lift and Targeting Verification tables …
Upwave recently launched an enhanced suite of Connected Television (CTV) measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Upwave Digital Network. These additions complement Upwave’s industry-leading Brand Outcome cross-channel measurement, which analyzes the precise brand impact of advertising campaigns. Targeting Verification Targeting Verification allows …
Upwave has been busy this month adding new features to the user dashboard, making it even easier to track and manage campaigns—features such as Brand Lift Chart export functionality, and collapsible, more conveniently placed sidebars. The biggest update; however, is the implementation of Targeting Verification, which will be rolled out to select users over the …
July 2020 Product Updates: Targeting Verification; Brand Lift Chart Export; and More Read More »
Thanks to continual updates and enhancements Upwave makes based on user feedback, analysts now have the ability to seamlessly download historical campaign results directly from the dashboard. With Upwave’s nightly data re-weighting, new advertising campaign results are generated every day. Users often want to use this daily data to track campaign performance over time, and …
June Product Update: Historical Campaign Results Now Available in Upwave Dashboard Read More »
Thanks to another update to Upwave’s platform, users now have the ability to visualize brand lift data in a tabular format using the new Table Builder tool. After logging into Upwave’s dashboard, users will see the option to visualize brand lift data in either a chart or a table format.