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What Chrome’s Privacy Protections mean for Brand Lift Measurement

ad effectiveness, privacy, Tech / By

Google announced yesterday new privacy controls for users of its Chrome browser.  Browser privacy moves – like the ITP feature of Safari and Firefox – can be confusing and raise questions about the impact on ad effectiveness measurement.  For advertisers measuring brand campaigns, Chrome’s changes don’t affect the ability to measure brand sentiment for users …

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Tying Viewability & Persuasion Analytics: Upwave Teams with Oracle Data Cloud on Moat Analytics Integration

ad effectiveness, Ad Measurement, Tech / By

  Upwave Teams with Oracle Data Cloud on Moat Analytics Integration Collaboration correlates viewability and brand-lift data so brands can optimize digital advertising SAN FRANCISCO —  Upwave, a leading brand advertising measurement company, today announced a collaboration with Oracle Data Cloud to integrate attention data from its ad-viewability platform Moat Analytics with brand impact data from the Upwave Brand Measurement platform. …

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Inaccurate Segments May Be Costing Advertisers Billions

Ad Measurement, News, Tech / By

Our CEO Chris Kelly was featured as a guest writer on AdExchanger’s “Data-Driven Thinking” column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below: Inaccurate Segments May Be Costing Advertisers Billions We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending …

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Our Newest Partner: Lotame

Ad Measurement, News, Tech / By

Upwave is proud to announce our newest partnership with the leading independent data management platform (DMP), Lotame. This offers clients a seamless way to conduct custom research and activate against exact audiences. “Appending behavioral and attitudinal data, in real-time, to self-reported data for instant insights into consumers’ engagements with a brand is the future of …

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Online Ad Effectiveness Research Grows Up

ad effectiveness, Ad Measurement, ad tech, control group, Tech / By

“The days of giving digital a pass are over. It’s time to grow up.” -Marc Pritchard, Chief Branding Officer, Procter & Gamble, January 2017 When the CBO of P&G tells us to grow up, we listen. And after speaking with clients at last month’s Media Insights Conference, it’s clear that there’s consensus: online advertising research …

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Are Snapchat and Instagram Regional Apps? Surprising Stats Reveal the App Each Coast Prefers

Consumer Behavior, Market Research, Public Opinion, Tech / By

From goofy distortive filters to controlled amounts of time people can view photos, Snapchat offers users an outlet for quick and raw photo sharing. Instagram, on the other hand, focuses on perfected images, allowing users to set their desired saturation points, highlights, and sharpness. Additionally, Instagram’s shifted focus to ad-based material creates additional barriers compared …

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