Integration with The Trade Desk We are thrilled to announce that Upwave is officially live on The Trade Desk, offering Brand Lift measurement and optimization, available now. You can read the announcement here. You are able to find Upwave in The Trade Desk Measurement Marketplace and select Upwave as your brand lift partner of choice …
Upwave is proud to announce the launch of our partnership with The Trade Desk, bringing advertisers brand campaign highlights, actionable recommendations to optimize campaigns in-flight, and on-demand, AI-generated reporting at the click of a button. This launch signifies our commitment to providing the tools to measure and enhance Brand Outcomes, and transform the brand measurement space. Measure your …
Upwave Live Now on The Trade Desk Measurement Marketplace Read More »
AI Campaign Insights Reports: Downloadable Slides It’s now easier for you to augment AI Campaign Insights Reports with the content you want. Create Brand Outcomes tables in Upwave’s platform, download them as fully editable PPT slides, and copy them right into AI Campaign Insights Reports using PowerPoint. Brand Outcomes table slides are easy for you …
AI Campaign Insights Reports | Open Beta Thanks to your continued feedback, the AI Campaign Insights Report enhancements keep coming! Bayes, Upwave’s AI agent, now employs an even more intelligent and nuanced approach to selecting cuts to highlight and recommend in campaign insights reports. With added support for custom KPIs and graceful handling of long …
Upwave Product Updates AI Campaign Insights Reports Launch Finding the story in brand outcomes measurement results takes work and expertise. Upwave’s new AI Campaign Insights Reports are helping to change that. AI Campaign Insights Reports are 100% AI-generated PowerPoint slide decks that clearly summarize overall performance, surface insights into what’s driving it, and make concrete …
Upwave Product Updates Accessing Questionnaires Made Easy You can now conveniently access your questionnaire directly from the platform. A new ‘Approve questionnaire via email’ checklist task on your campaign card or dashboard tab reminds you when a questionnaire is pending approval in order to launch your campaign. Click on the task to review and approve …
Upwave Product Updates Checklist Enhancement Now, when your pre-launch or live campaigns experience discrepancies between served and measured impressions, the campaign checklist shows a Fix Discrepancies task. Click the task to see which tags are affected, then click those tags for detail and troubleshooting suggestions. Thanks to all your feedback, more campaign checklist enhancements are …
Upwave Product Updates Campaign Checklist Stay on top of what you need to do to keep your campaign measurement moving! Now, Upwave’s platform surfaces critical tasks for your team, like downloading tags, scheduling ad server reports, and mapping tactics, giving you easy access anytime you need it. Scroll through to-dos for all your campaigns—pre-launch, live, …
As we get ready to kick-off 2023, we wanted to take the time to look back at Upwave’s internal initiatives that supported our culture in 2022: Upwave United and Upwave Momentum These company-wide initiatives continue to help Upwavers connect with each other, and their communities, through fun virtual events and experiences. Additionally, they bring to …
What’s New: Understand Incremental Reach | Deduplicated Cross-Media Reach Measuring Linear TV alongside other channels like Digital, OTT, CTV, and Addressable TV is even more powerful with deduplicated reach metrics. Upwave’s platform now automatically factors in audience overlaps when calculating unique reach and penetration metrics. Deduplicated reach gives you a view into the incremental reach …
1160 Battery Street East, Suite 100 San Francisco, CA 94111
© 2021 Upwave. All Rights Reserved..
