We recently asked OpenAI’s newly launched ChatGPT (you probably saw all the hype last week) to write us five paragraphs about measuring brand advertising, and its effectiveness. We were so impressed with the results, we joked it was publishable content–so, we’re publishing it! “Write me 5 paragraphs about how to measure whether brand advertising …
Measuring the Effectiveness of Brand Advertising Read More »
What’s New: Efficiently Detect Tagging Issues and Decrease Inaccuracies | Automated Discrepancy Reports and Alerts Detecting and troubleshooting tagging issues as early as possible is essential to accurate measurement. Enter Upwave’s automated, always-on discrepancy reporting! Upwave’s discrepancy reports update automatically in our platform as quickly as your ad server reports are received, giving you …
Waiting for post-campaign research reports–and hoping a campaign achieved success against your Brand KPIs–is no longer acceptable. In the past, agencies and media partners optimized their media to improve direct response metrics, and then research teams were forced to back into a compelling post-campaign brand story. This created a big disconnect. But if brands want …
Maximizing Brand KPIs with Brand Optimization: Usage Increases Brand Outcomes by 7X Read More »
At Upwave, not only are we focused on having an impact on brand advertising–we also make sure to have an impact on our community, internally and externally — especially in a remote work world. With teams that are working across different countries, time zones and cultures, we know how important it is for Upwavers to …
We’ve all caught a snippet on our favorite morning info-tainment talk show declaring, “New study finds drinking a glass of wine as good for you as an hour at the gym” or “Latest scientific research shows eating chocolate causes weight loss.” You probably rolled your eyes and thought, “where do they come up with these …
There’s a Statistically Significant Probability That You’re Doing P-Values Wrong Read More »
Despite spending $560 billion annually on global advertising, marketers have long struggled to measure the impact of brand advertising on sales outcomes. In fact, nearly half of CFOs surveyed by McKinsey & Company said the reason marketing proposals had been declined or not fully funded in the past was that they didn’t demonstrate a clear …
Whether your brand is running multiple campaigns or you are an advertiser with multiple brands across categories: strategic, portfolio-wide decision-making comes with unique challenges. These challenges often stem from the fact that advertisers only have access to granular, campaign-specific data, or are tasked with sifting through datasets from different measurement partners. But brand marketers frequently …
Optimize tactics across all your brand campaigns at once with Portfolio Analytics Read More »
The history of innovation follows a familiar pattern: new technology comes along that improves our quality of life, time reveals its unintended consequences, and innovators jump in to create something even better. Take the automobile, for instance. Cars revolutionized our lives, but as time marched on, we realized the detrimental side effects of fossil fuels …
Campaign optimization shouldn’t mean searching for a needle in a haystack. Yet that’s often how it feels: hunting down the right metric at precisely the right time can be a tedious, time-consuming task. The Upwave dashboard gives brand marketers access to countless brand lift KPIs across publishers and audiences, including both standard and custom granular …
Norms answer an essential question every marketer asks: How is my campaign performing relative to similar campaigns? The traditional approach to gauging performance using “norms” applies industry-average lifts across studies without considering the more meaningful factors that impact the performance of a specific campaign. While it seems like it would make sense in theory at …
Introducing Real Time+ Norms: Brand Campaign Benchmarks with Baselines Read More »
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