Campaign optimization shouldn’t mean searching for a needle in a haystack. Yet that’s often how it feels: hunting down the right metric at precisely the right time can be a tedious, time-consuming task. The Upwave dashboard gives brand marketers access to countless brand lift KPIs across publishers and audiences, including both standard and custom granular …
Norms answer an essential question every marketer asks: How is my campaign performing relative to similar campaigns? The traditional approach to gauging performance using “norms” applies industry-average lifts across studies without considering the more meaningful factors that impact the performance of a specific campaign. While it seems like it would make sense in theory at …
Introducing Real Time+ Norms: Brand Campaign Benchmarks with Baselines Read More »
Today I’m excited to share the biggest news we’ve had in a while – that Survata is rebranding to Upwave! To explain our path forward, it’s best to recall our path here. Like most early-day decisions at a tiny company, our name selection happened rather quickly. We were two people in an unfurnished apartment office …
What’s in a name? Why Survata is becoming Upwave Read More »
Upwave Study Finds Brand Advertising Still Critical Amid Success of DTC Upstarts Brand intelligence company Upwave today released the results of a study that measured consumer perceptions of traditional brands versus their direct-to-consumer (DTC) rivals, finding that consumers place much more loyalty, trust and value in traditional brands. However, the trend narrows with younger age …
It has been an exciting few weeks for us at Upwave, featuring product launches and partnerships that are unlocking new ways for marketers to conduct research. While we have enjoyed the great reactions from across the ad industry, this is just the beginning of what is going to be quite a busy summer. Next up …
Come See Us on Stage at ARF’s Audience Measurement Conference Read More »
Verizon and AT&T are the dominant US wireless carriers, with over 70% of subscribers between them. T-Mobile just announced a good quarter driven by new customers, mostly poached from AT&T. We wondered, how many people are going to abandon AT&T and Verizon this year? We asked AT&T and Verizon wireless customers – specifically those who …
25 Million Verizon/AT&T Subscribers Up for Grabs in Next Six Months Read More »
Despite the recent growth of new social services like Snapchat, the undisputed kings remain Facebook and Twitter (sorry, Google+). We at Upwave were curious how users of both services would react if they were presented with a digital Sophie’s Choice: Making them select only Facebook or Twitter to keep using. We used our consumer survey …
Would you pick Facebook over Twitter? Probably, unless you’re a teen Read More »
While the federal government and your significant other may have very different interests in scouring your personal data, the potential privacy breach is troublesome in both cases. With data security and government surveillance perpetually in the news, we at Upwave decided to gauge public concern about data snooping in various forms. To evaluate this, we …
What’s worse than your mom seeing your web history? The NSA, Google Read More »
Is your new logo a success? Are you offering a service that consumers are excited about? Your company needs answers to these types of questions, but traditional research methods often aren’t a fit for a smaller company’s timeline or budget. However, emerging consumer research tools are making consumer data accessible to companies of any size. …
Types of questions every startup needs to answer Read More »
Running a brand tracking study often means drowning in complex data and spending lots of money, but it doesn’t have to be that way. Upwave allows companies to perform simple brand tracking studies, asking a few core questions, that provide meaningful and statistically significant findings. Performing a regular study for as little as $1000 per quarter …