Webinar Archives

Webinar: How Much Brand Awareness Lift Should I Be Expecting?

BrandLift, Thought Leadership, Webinar / By Ken Archer

Wondering if your campaign is performing well? Unclear how much brand awareness lift to expect from your campaigns? These are commonly asked questions Upwave has set out to answer in a series of studies across hundreds of brand campaigns. In this webinar, Upwave released the first study of a series exploring the effects of baseline …

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Expert Panel: Balancing Brand and Sales Metrics

Thought Leadership, Trends, Webinar / By Ken Archer

Only July 23, 2020, Upwave hosted the latest event in their Masters of Brand Measurement series, drawing hundreds of participants from across the marketing analytics and measurement community. A panel of experts from leading brands, agencies and platforms came together (virtually!) to discuss evolving challenges and approaches to balancing brand metrics and sales metrics. Meet …

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Webinar Recording – Accuracy Case Study: Panels vs. SurveyWalls

Ad Measurement, Market Research, Thought Leadership, Webinar / By Ally Buzzanga

Webinar

Webinar: How Much Brand Awareness Lift Should I Be Expecting?

Expert Panel: Balancing Brand and Sales Metrics

Webinar Recording – Accuracy Case Study: Panels vs. SurveyWalls

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