While many measurement companies promise a “holistic” view of campaign performance across all channels from digital to TV to OOH and social, they typically achieve this by combining probabilistic and deterministic methodologies into a single metric. This leaves advertisers with imprecise and often misleading data, based on combining apples and oranges, making it difficult to plan & optimize brand investments based on measurement.

Upwave uses exclusively deterministic data to measure exposure across Linear TV, Addressable TV, Connected TV, OTT, social, display and audio. The result is the industry’s only single, deterministic exposure dataset that provides a stronger signal for detecting brand lift and validating campaign targeting.