Upwave’s cutting-edge analytics platform is the only measurement solution that unifies media exposure into one cross-media view within a software environment. We map deterministic signals to anonymous households, which are privacy-safe and non-resolvable to individuals, providing a single cross-media data set to measure Awareness and other Brand KPIs.

Upwave’s digital measurement presents the following benefits to brand marketers:

• Ability to optimize creative, tactic, channel or partner towards better outcomes
• Completely future-proofed and privacy-safe using micro cohorts
• Targeting accuracy against brand specific target audiences beyond age and gender