Upwave Digital Network
Access consumer opinions with high-quality, census-representative, self-reported attitudinal data–at scale.
How it Works
Upwave uses a highly scalable network model (the Upwave Digital Network), intentionally not owning and operating a traditional panel. This allows Upwave to add more publishers and communities, or capture more respondents from existing, as needed to meet demand.
For customers, this improves scale, census representativeness, data quality, and cost efficiencies. The Upwave Digital Network is composed of thousands of publishers and communities to reach consumers via different incentive models, such as unlocking content (which the consumer organically navigated to) in exchange for responding to a questionnaire.
Quality
The Upwave Digital Network employs a “triple filtering” approach to ensure the quality of respondent data, combatting the three common risks of survey data:
- Validity: Upwave uses partner technology to identify non-human or otherwise fraudulent respondents.
- Attention: Upwave uses red-herring questions to identify inattentive respondents, in addition to screening out speeders and straightliners. Upwave is beta-testing partner technology to identify LLM-assisted humans in free responses.
- Veracity: Upwave uses trap questions to identify valid and attentive, but untruthful, respondents.
Representative
The size of the Upwave Digital Network results in a population of individuals who match census demographics as opposed to a self-selected pool of consumers. The unparalleled scope and accuracy of consumer data collected on the Upwave Digital Network result in higher quality data from more consumer segments–collected more quickly–than in legacy research platforms.
Interested in Joining the Upwave Digital Network?
Are you a digital publisher or community looking to drive new revenue from your existing content or services? Learn how joining the Upwave Digital Network can help monetize your assets while maintaining a great consumer experience.