Events

Masters of Brand Measurement

In this lively discussion with panelists across the media TV ecosystem — learn what challenges, opportunities and foresights our experts have when it comes to the ever changing cross-media media marketplace. Hear from our Masters on topics like:

Cross-media TV’s response to future-proofing
The multi-currency TV marketplace
Evolving consumer viewing habits
What marketers need to focus on to produce real-life outcomes

Watch this Zoom discussion and Q&A now, on-demand.

Events

Keep up with Upwave, watch our Masters of Brand Measurement quarterly webinars, Expert Updates, Launch Events, fireside chats, and more.

Watch Recording

Events

Masters of Brand Measurement

Join us Thursday, March 3 at 10 AM PT / 1 PM ET

All Events

Missed One of Our Events?

Check it out below, or on our YouTube.

Dec 4, 2024

Upwave Customer Showcase | AudienceXpress

Oct 31, 2024

Upwave | The Impact of Retail Media on Brand-Building

Oct 22, 2024

Upwave | Masters of Brand Measurement | The Impact of Attention on Outcomes

Jun 24, 2024

Upwave Customer Showcase | Paramount

May 7, 2024

Upwave | Masters of Brand Measurement | The Rise of Performance Branding

Mar 15, 2024

Upwave | Introduction to Performance Branding

Feb 22, 2024

Upwave In Action for Media Companies | Platform Demo

Feb 22, 2024

Upwave In Action for Brands and Agencies | Platform Demo

Feb 13, 2024

Upwave AI Launch Event Highlights | AI Campaign Insights Reports

Jan 17, 2024

Transforming Media with AI | An Upwave Launch Event

Dec 6, 2023

Upwave | Q4 Masters of Brand Measurement | All Roads Lead to Outcomes

Oct 11, 2023

Upwave Expert Update | A Performance Lens on Brand Investment

Sep 14, 2023

Upwave | Q3 Masters of Brand Measurement | Women in Media and Ad Tech

Jun 11, 2023

Upwave Expert Update | Campaign Checklists

Jun 7, 2023

Upwave Customer Showcase | LG Ad Solutions

Apr 18, 2023

Upwave Customer Showcase | Crackle Connex

Mar 30, 2023

Upwave | Q1 Masters of Brand Measurement | Going Beyond Currency

Feb 22, 2023

Upwave Customer Showcase | Westwood One

Dec 15, 2022

Upwave | Q4 Masters of Brand Measurement | Proving Your Brand Building Value in 2023

Nov 9, 2022

Upwave Expert Update | Innovations in Automation

Aug 17, 2022

Upwave + TVision | The Impact of Attention on Brand Lift

Aug 4, 2022

Upwave | Q3 Masters of Brand Measurement | The Future of Cross Media TV

May 19, 2022

Alexis Ohanian- Will Web3 Disrupt Marketing | Upwave Speaker Series

Apr 15, 2022

Objectives and Targeting (OAT) Training

Apr 12, 2022

Upwave Sizzle

Mar 29, 2022

Brand Reach Training

Mar 23, 2022

Campaign Creation Training

Mar 23, 2022

Brand Optimization Training

Mar 11, 2022

There’s a Statistically Significant Probability That You’re Doing P-Values Wrong

Mar 4, 2022

Masters of Brand Measurement: The Future of TV Measurement – Where are we now?

Jan 20, 2022

Introducing Customer Forecast

Dec 17, 2021

Webinar How to Tie Brand Lift to Sales: A Breakthrough Study of Full Funnel Attribution

Dec 9, 2021

Expert Update from Upwave: On-Target Reach

Nov 10, 2021

Expert Update from Upwave – Campaign Reports Made Easy

Nov 1, 2021

Masters of Brand Measurement – The 4 S’s of Brand Measurement

Oct 6, 2021

Expert Update from Upwave – Portfolio Analytics

Sep 10, 2021

Masters of Brand Measurement How Do You Measure DEI

Jun 29, 2021

Expert Update from Upwave – Portfolio Analytics

Jun 25, 2021

Master of Brand Measurement – Trends in Ad Measurement

Jun 22, 2021

Masters of Brand Measurement – How Will Branding Change in Light of the D2C Revolution

Jun 18, 2021

Expert Update from Upwave: Introducing Notifications

May 27, 2021

Expert Update from Upwave: Customer Lift Deep Dive

May 14, 2021

Masters of Brand Measurement – Rise of Retail Media

May 5, 2021

Clorox iConnect 2021 Upwave x Vizio

Apr 30, 2021

Expert Update from Upwave: Customer Lift

Apr 16, 2021

Expert Update from Upwave: When Persuadable Audiences meet Custom Algorithms

Mar 25, 2021

Expert Update from Upwave: Optimization in Action

Mar 8, 2021

Outperformance Indicator: New Actionable Insights to Optimize your Campaign

Feb 16, 2021

Masters of Brand Measurement: Is There a Short Termism Problem in Marketing

Jan 28, 2021

Expert Update from Upwave – Impact of IDFA Opt – In on Measurement

Jan 20, 2021

Expert Update from Upwave: Audience Targeting Verification – How Much is Good Enough?

Dec 1, 2020

Webinar How Much Lift in Ad Recall Should I Expect from My Campaigns

Nov 12, 2020

Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

Oct 30, 2020

Masters of Brand Measurement: How CTV is Disrupting TV Buying and Measurement

12-8-21 Expert Update from Upwave – On-Target Profiles & Reach

11-10-21 Expert Update from Upwave – Mid-Campaign Reporting Made Easy

10-6-21 Expert Update from Upwave – Portfolio Analytics

9-5-21 ARF Audience x Science

7-29-21 Expert Update from Upwave – Self – Serve Brand Portfolios

6-18-21 Expert Update from Upwave – Introducing Opportunity Notifications

5-26-21 Expert Update from Upwave – Customer Lift Deep Dive

4-29-21 Expert Update from Upwave – Customer Lift

4-28-21 Upwave & Vizio – Clorox iConnect

4-15-21 Expert Update from Upwave – When Persuadable Audiences meet Custom Algorithms

3-25-21 Expert Update from Upwave – Optimization in Action

3-4-21 Expert Update from Upwave – Outperformance Indicator

1-27-21 Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

1-20-21 Expert Update from Upwave – Audience Targeting Verification, How Much is Good Enough?

12-17-20 Webinar – How to Tie Brand Lift to Sales

12 – 1 – 20 Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?

11-12-20 Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

8-8-20 Webinar – How Much Brand Awareness Lift Should I Be Expecting?

1-27-20 Upwave & Popsugar – Media Insights & Engagement Conference

11-5-19 Upwave & Drinkworks – The Market Research Conference

8-14-19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift

10-28-21 Masters of Brand Measurement – The 4 S’s of Brand Measurement

9-9-21 Masters of Brand Measurement – How Do You Measure DEI Media Investments?

5-13-21 Masters of Brand Measurement – Rise of Retail Media

2-11-21 Masters of Brand Measurement – Is There a Short Termism Problem in Marketing?

10-29-20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement

7-23-20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics

3-10-20 Masters of Brand Measurement – The Future of TV

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San Francisco, CA 94111

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