AI Campaign Insights Reports for Google Slides
You can now select whether to access an AI Campaign Insights Report in Google Slides or download it in PowerPoint.
AI Campaign Insights Reports are 100% AI-generated slide decks that clearly summarize overall performance, surface insights into what’s driving it, and make concrete recommendations that you can apply in-flight or on future campaigns.
For more information check out our launch event here.
Next-Day Tactic Mapping for Server-to-Server Integrated Platforms
Whether you measure using tags or via a tag-less integration, tactic mapping updates are now applied by the next day so you can highlight performance for any tactics and unlock granular, actionable brand insights faster.
To create or update cuts based on your campaign’s impression metadata, edit the mapping spreadsheets for your campaign, click the apply button, and check back the following day for optimization, lift, and reach results by cut.
You can find full FAQs and instructions here.
On-Demand Missing Report Names
To help you troubleshoot impression IDs without corresponding names you can generate a report on-demand. Click the placement or creative missing names button on the campaign’s tactic mapping page and receive an email minutes later with an up-to-date list.
Quickly get the information you need to investigate in CM360, to map creatives using placement names, or to identify which publisher or site to contact to resolve missing names.
Automated Reminders for Objectives & Targets
Upwave now automatically emails your Campaign Setup & Management notification contacts when your campaign has reached its launch date but objective or targeting information needed to generate the questionnaire is pending.
This weekly reminder helps you stay on top of timely measurement.
Rename of Customer Forecast
We’ve changed the name of Upwave’s proprietary KPI from “Customer Forecast” to “Purchase Propensity” to make it more intuitive to understand and easier to explain. The metric and methodology have not changed.
Purchase propensity is a measure of the likelihood a consumer will actually purchase from a brand in the future, taking into account other brand KPIs like awareness, consideration, and purchase intent as well as demographic variables that could affect purchasing behavior.