Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their third episode below with Southwest CMO, Ryan Green, and be sure to subscribe for future episodes with marketing thought leaders.
Brand Knew Ep. #3: Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines
Southwest Airlines is different. They don’t charge change fees, cancellation fees, or bag fees. They don’t publish their fares on aggregator websites. They don’t even have assigned seats. They might be weird, but they’re doing something right: JD Power ranked Southwest #1 among airlines in their 2017 customer satisfaction report.
On this episode of the Brand Knew podcast, listen to Ryan Green, Chief Marketing Officer of Southwest Airlines, discuss how the company’s “maverick spirit” drives great customer service.