The Future of Cross-Media TV and Measurement

Join Upwave for a lively discussion with panelists across the media and TV ecosystem! Learn what challenges, opportunities, and foresights our experts have when it comes to the ever-changing, cross-media marketplace.

Hear from our masters on topics like:

Cross-media TV's response to future-proofing
The multi-currency TV marketplace
Evolving consumer viewing habits
What marketers need to focus on to produce real-life outcomes

Watch this Zoom discussion and Q&A now, on-demand.

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Masters of Brand Measurement Recap

Missed one of our Masters of Brand Measurement Events? Be sure to check out our recaps!

The Future of TV Measurement

9-9-21 How Do You Measure DE&I Initiatives?

5-13-21 Rise of Retail Media

2-11-21 Is There a Short Termism Problem in Marketing?

10-29-20 How CTV is Disrupting TV Buying and Measurement

7-23-20 Balancing Brand Metrics & Sales Metrics

3-10-20 The Future of TV

10-02-19 How Will Branding Change in Light of the D2C Revolution

9-5-18 Trends in Ad Measurement

The Future of Cross-Media TV and Measurement

Masters of Brand Measurement Recap

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