Integration with The Trade Desk

We are thrilled to announce that Upwave is officially live on The Trade Desk, offering Brand Lift measurement and optimization, available now. You can read the announcement here.

You are able to find Upwave in The Trade Desk Measurement Marketplace and select Upwave as your brand lift partner of choice for all your campaigns in The Trade Desk platform.

With Upwave on The Trade Desk, advertisers receive brand campaign highlights, actionable recommendations to optimize campaigns in-flight, and on-demand, AI-generated reporting at the click of a button.

Next Day Tactic Mapping

Add to or change the automated tactic mapping template for your campaign, and cuts automatically update by the next day!

To leverage next-day tactic mapping, simply edit the mapping spreadsheets for your campaign, click the apply button on the tactic mapping page, and check back the following day for optimization, lift, and reach results by cut. This makes it even faster to create and update cuts based on your impression metadata that highlight performance for any tactics and unlock granular, actionable brand insights. 

You can find full FAQs and instructions here.

No More Starting Dashboards from Scratch!

Once your live campaigns surface results, key charts and data automatically populate on your campaign’s dashboard tab, helping you to get started. These include an outcomes chart for your primary objective and an outcomes chart and table for all measured KPIs.

For your convenience, we’ve added these charts and tables to the dashboard tab for all live campaigns with empty dashboard tabs.

Enhancements for AI Campaign Insights Reports

It’s now easier for you to augment AI Campaign Insights Reports with the charts you want. As with tables, you can create Brand Outcomes charts in Upwave’s platform, download them as fully editable PPT slides, and copy them right into AI Campaign Insights Reports using PowerPoint. Brand Outcomes chart slides are easy for you to annotate with your findings, yet formatted in a consistent layout that fits into the reports.

You can now access AI Campaign Insights Reports directly from the campaign dashboard.

We continue making AI Campaign Insights Reports more versatile for you – share your feedback at feedback@www.upwave.com.  

For more information on AI Campaign Insights reports check out our launch event here.