Brand Reach
On-Target Reach
On-Target Reach, an industry-first metric, calculates the percentage of the total target audience a campaign reached.
Combined with On-Target Profiles, this enables advertisers to better assess whether their campaign has the effectiveness and scale needed to drive ROI, reduce media waste, and deliver meaningful impact within a target audience.
The Upwave Difference | Measuring Targeting Effectiveness and Scale
Target Audience Size
Upwave’s reach capabilities determine how many individuals in the target audience subset exist in the entire population — providing more accurate penetration insights.
Campaign Reach
Learn how many total people were reached by your specific brand campaign to learn if its driving actual market impact and awareness.
On-Target Reach
Combing target audience size with Upwave campaign reach metrics enables advertisers to validate how many individuals within your target audience were reached by a brand campaign.
