Optimize Your Approach to Media Planning

This white paper explores the challenges of marketing in today’s dynamic and saturated market, where consumers are overwhelmed with choices across various categories. We examine the importance of staying top-of-mind when consumers make purchasing decisions, emphasizing two key marketing approaches: Recency Planning, which focuses on broad reach and exposure, and the Movable Middle model, which targets the most persuadable customers. Learn how only Upwave is equipped with the tools to empower either media planning strategy to succeed.