Pokémon going deeper on iPhone
“Pokémon Go” is moving into a different dimension on the iPhone, thanks to software that allows the game to play new tricks with its menagerie of digital critters. A game update that relies on built-in Apple software gives the iPhone new ways to serve as a portal into augmented reality. John Hanke, CEO of “Pokémon Go” creator Niantic Labs, believes iPhones equipped with Apple’s AR software now offer the best way to play the game. That’s an ironic twist because Niantic spun out of Google, the maker of Android.
Number of the day
17 percent
That’s how much Stitch Fix shares fell Wednesday morning, after the San Francisco online clothing styling service reported that it’s spending more money than analysts expected to expand into new apparel categories. The stock did rebound somewhat, but still closed down 10 percent at $22.34. Expenses in the fiscal first quarter, which ended in October, rose 43 percent to $119.5 million on higher advertising and hiring costs, Stitch Fix said Tuesday in the first earnings report after its November initial public offering.
Google gains on Amazon
Amazon.com is still the top online destination for U.S. shoppers seeking products, but Google and other search engines narrowed the gap in the last year. About 49 percent of online shoppers visit Amazon first when searching for products, down from 55 percent in 2016, according to a survey from San Francisco research firm Survata. Google and other search engines followed at 36 percent, up from 28 percent. Consumers visited individual retailers’ websites first only 15 percent of the time.
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