There’s a reason Americans recognize Japanese brands better than Chinese ones: Both countries sell tons of stuff here, but China often does it under other, non-Chinese names. Chinese companies looking to sell in the United States have long preferred to acquire preexisting American firms (with their established reputations, resources, infrastructure and market share), rather than risk entering the market themselves.
“For Chinese management that may not have a firm grasp of the nuances of American consumer preference … pursuing growth through acquisition is a logical and commendable choice,” reasons HDTS. But it also means that Americans don’t know how much Chinese stuff they’re consuming, and therefore might not gain an appreciation for Chinese goods in the way that many have for Japanese or German products.
