If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back

By Josh April 01, 2022

If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back

While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, “run on previously determined unsafe inventory” with a system dubbed Curated Market.

Source: here