Updated June 4, 2013 10:03 am ET
Top stories in today’s VentureWire:
Art by Mike Lucas
Survata, which conducts consumer surveys for business clients, raised a $1.5 million seed round, VentureWire has learned. Survata was launched through the accelerator program at Y Combinator, as part of its Summer 2012 class. The startup, now run by three people, reaches about two million consumers a month who are able to take surveys. Survata finds these consumers by paying online publishers–it currently works with 21–to allow their users to take surveys in order to gain access to their content, establishing a sort of “survey-wall” instead of a paywall for online content.
AppLift just got a boost of its own, scoring $13 million in venture funds to scale its mobile games marketing company. The infusion comes from Prime Ventures amid increasing competition from the likes of Chartboost and smaller players RevMob, Traffic Captain and other startups making a business out of helping game developers grow revenue by more quickly acquiring and monetizing new users.
Also in today’s VentureWire, A New York startup founded by an Australian entrepreneur, Handshake, raised $1.5 million in seed funding, VentureWire has learned, to make sure that brands never lose an order from a retailer…Tria Beauty, which sells light-based consumer beauty products and which last year scrapped a plan to file for an initial public offering, has turned to new and returning backers for $40.5 million in new funding, an investor in the company said…and Captricity has raised $2.4 million in Series A funding to help businesses move paper documents into the cloud-computing era.
(VentureWire is a daily newsletter with comprehensive analysis of all the investments, deals and personnel moves involving startups and their venture backers. For a two-week trial, visit our homepage, scroll to the bottom and click “try for free.”)
Elsewhere around the Web:
once one of the hottest venture-backed companies in the country, plans to cut about 18% of its workforce, reducing its staff to about 2,300 people, below the number the online games company had when it went public in December 2011.
Online marketing company ExactTarget, which went public in March 2012, is selling to
for $2.5 billion. VCs on the ExactTarget board are David Yuan of Technology Crossover Ventures, Michael Brown of Battery Ventures, Rory O’Driscoll of Scale Venture Partners and Scott Maxwell of OpenView Venture Partners.
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