The Inertia Factor: Why Big Emailers Stay With Their ESPs 01/11/2018

By Josh April 01, 2022

The Inertia Factor: Why Big Emailers Stay With Their ESPs 01/11/2018

If there’s one thing big email marketers hate to do, it’s switch ESPs — even when they are unhappy with them. That’s the main finding of a study released today by
MessageGears.  

The company found that 40% of firms that send more than 100 million emails a month have …

Source: here