Upwave now measures the impact of brand advertising on Facebook, Instagram, Snap, and YouTube, to complement measuring web, mobile, CTV, and linear. With the new social measurement abilities, Upwave gives brand marketers access to full, in-platform measurement of Facebook, Instagram, Snap and YouTube without any person-level ad exposure from the walled gardens.

Upwave’s social measurement presents the following benefits to brand marketers:

• Fully future-proofed: Upwave utilizes micro cohorts to replace 1:1 identifiers, without sacrificing granularity. Learn more about micro cohorts here.
• Truly Cross-Media: Upwave’s platform unifies all of your brand analytics across — Audio, Digital, Mobile, Social, Linear, CTV, and Addressable TV all in one view.
• Deterministic Control, Not OTS: As with all other channels Upwave measures, social measurement is not based on OTS data, which social measurement from other providers relies on.