The Tough Questions You Need To Ask Your Measurement Partner

Is understanding brand lift by media tactics, creative tactics, and frequency important to you? Do you optimize using these levers mid-campaign, or use them to better-plan the next campaign? If you answered “yes” to either of these, it’s time to ask your brand outcomes partner some tough questions to ensure these metrics report what they claim.

In the following pages, we’ll share exactly which questions to ask, a few red flags to look out for, and how to fully optimize your campaigns with the right brand lift data.