Upwave and Lotame have partnered to power best-in-class audience and measurement solutions for the world’s top advertisers, publishers, and agencies. Via a unique server to server integration, Upwave and Lotame can port data between their platforms to validate, augment and measure any audiences.
With industry concerns over data quality at an all-time high, Lotame and Upwave have recently partnered on an industry-defining data quality initiative to promote transparency in the programmatic ecosystem. Lotame Data Exchange, one of world’s largest and most renowned data marketplaces, is utilizing Upwave’s proprietary publisher network to validate and augment audience behaviors, attitudes, and demographics.
Data quality will be front and center at Lotame’s Ignite Americas Conference taking place May 17th in New York. Chris Kelly, Upwave CEO, will be speaking on the panel aptly named: “A Data Quality Revolution – The Impact of Accuracy on ROI.” With Upwave’s objective approach to validation and Lotame’s focus on quality, both parties hope to shed light on the problems and concurrently offer solutions to marketers looking to purchase data with confidence.