Upwave is proud to announce the launch of our partnership with The Trade Desk, bringing advertisers brand campaign highlights, actionable recommendations to optimize campaigns in-flight, and on-demand, AI-generated reporting at the click of a button.

This launch signifies our commitment to providing the tools to measure and enhance Brand Outcomes, and transform the brand measurement space. Measure your brand campaign with Upwave on The Trade Desk, available now in the Measurement Marketplace on The Trade Desk platform.

Chris Kelly, Upwave CEO, is proud to partner with The Trade Desk, saying “this marks a pivotal moment for Upwave and our mission to revolutionize brand measurement. By integrating our advanced brand measurement solutions with The Trade Desk’s powerful platform, we’re setting a new standard for how advertisers can understand and optimize their Brand Outcomes. Together, we’re empowering advertisers to maximize the effectiveness of their brand investment like never before.”