White Papers

Browse through our library of White Papers to learn how we measure and maximize brand investment.

All White Papers

Building Brands in a Multi-Channel Landscape

Optimize Your Approach to Media Planning

Introducing Upwave Brand Effects

Connecting Brand Advertising & Sales

On-Target Reach by Upwave: Holistic Audience Insights for Brand Campaigns

Measuring the Accuracy of Audience Targeting across Campaigns and Tactics

Measuring the Impact of CTV Brand Campaigns On Customer Lift

A Firm Foundation Future-Proof Tracking for a Privacy-safe World

How Upwave’s Privacy Moves Actually Boost Measurement Accuracy

Introducing the Upwave Outperformance Indicator

Chalice Case Study: Persuasion for US Campaign 2020

Bring Science to Top-of-Funnel

Learn how Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform.

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