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White Papers

Browse through our library of White Papers to learn how we measure and maximize brand investment.

All White Papers

The Tough Questions You Need To Ask Your Measurement Partner

Measuring Purchase Propensity

How Much Lift In Ad Recall Should I Expect From My Campaigns?

How Much Brand Awareness Lift Should I Expect From My Campaigns?

Building Brands in a Multi-Channel Landscape

Optimize Your Approach to Media Planning

Connecting Brand Advertising & Sales

On-Target Reach by Upwave: Holistic Audience Insights for Brand Campaigns

Measuring the Accuracy of Audience Targeting across Campaigns and Tactics

A Firm Foundation Future-Proof Tracking for a Privacy-safe World

How Upwave’s Privacy Moves Actually Boost Measurement Accuracy

Introducing the Upwave Outperformance Indicator

Bring Science to Top-of-Funnel

Learn how Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform.

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